Designed by Quilters, for Quilters: Why Every Product We Make Solves a Real Problem
We don’t chase trends. We chase better experiences for quilters.
The Story Behind Goody's Shades Club
Over the years, Gudrun has heard one challenge from quilters again and again, “I can never find the right background fabric.” Whether it’s too stark, too dull, or just not quite right, many quilters struggle to choose backgrounds that make their quilt tops truly shine.
Celebrating World Teachers’ Day with Quilting Inspiration
Every year on World Teachers’ Day, we pause to recognize and thank the incredible teachers who guide, inspire, and uplift us. Teaching is a gift, whether it happens in classrooms, quilt shops, online video classes, or one-day retreats. Teachers do more than pass on knowledge - they encourage creativity, confidence, and a love of learning.
Get Inspired by Autumn 🍂
As the seasons shift and the days grow cooler, autumn invites us to slow down, savor the moment, and lean into creativity. Quilting is the perfect way to embrace the warmth of fall - whether you’re stitching by the window with a steaming cup of coffee, or cozying up in the evening under your favorite handmade quilt.
This fall, let’s celebrate the season with fresh projects, organized spaces, and inspiration drawn from the rich colors of nature.
Inspired by Iceland: How One Quilter’s Roots Shaped a Brand
Before there was GE Designs, before there were Stripology rulers or quilting retreats, there was just Gudrun in a spare room in Selfoss, Iceland. She was surrounded by fabric, ideas, and a lot of energy.
Gudrun grew up in a very active, athletic household. She actually studied to become a physical education instructor. But somewhere along the way, she caught the quilting bug after taking a class, and that was it. None of her friends quilted, but Gudrun had grown up around traditional handwork. Her family was full of knitters and crocheters. Quilting was a natural extension of the creativity and craft she’d always been surrounded by.
Inside GEasy Longarm Services
Inside GEasy Longarm Services: why GE Designs built it, who does the quilting, and how the process works. Transparent pricing, personal care.
Recipes From Live Shows
At GE Designs, we’re all about creativity—whether it’s in quilting or the kitchen! If you’ve tuned in to our live shows, Happy Friday and Perfect Pair, you know that great food and drinks is just as much a part of the fun as fabric and quilting tips.
Back-to-School Sewing Inspiration!
Back-to-school season isn’t just for the kids - it’s the perfect time to get creative at your sewing machine! Whether you’re sewing something special for your favorite teacher, organizing your own supplies, or whipping up a few quick projects to gift, we’ve rounded up some of our favorite patterns and products to inspire you.
The GE Designs Advent Box: A Holiday Sewing Tradition, Year by Year
Four wrapped project kits, one per week of Advent, revealed live by Gudrun Erla on Tipsy Tuesday. How the GE Designs Advent Box works, and past boxes.
Behind the Seams: An Inside Look at the Panel Mash-Up! Book
What happens when two quilting besties with totally different styles come together to create something new? You get Panel Mash-Up!, a fun, fresh, and truly unique quilting book that blends tradition with modern flair, structure with spontaneity, and timeless design with something fresh and new.
For the Dads Who Inspire Our Passion
Father’s Day is a time to honor the men who’ve shaped our lives: mentors, teachers, cheerleaders, and role models. At GE Designs, this celebration holds a special meaning, especially for our founder, Gudrun. Her love of making things by hand—designing, building, and crafting with purpose—can be traced back to one very special man: her dad.
