GE Designs: Quilting Fabric, Stripology Rulers, Quilt Patterns and Video Classes

Tilda Village Life Stripologized quilt kit in Charcoal

Autumn on Charcoal

New from Tilda · Pre-order, ships in October

Build Tilda's village, strip by strip

Shop Village Life

Tilda Village Life Stripologized quilt kit in Putty

Winter on Putty

Find your next quilt in our books

Shop all books

The finished Victory quilt in Nordic Summer fabric

Build your own Victory kit for the Quilt Along and save 10%

Five lessons with Gudrun, free on YouTube. Watch live or anytime after. Finishes at 53 x 73 inches.

Pattern
Stripology rulers
Organization
Your choice of fabric

Build your kit

The home of Stripology

Rulers with cutting slits built in. Line up once, then cut strip after strip, faster and more accurately. See how it works

Shop Stripology

Gudrun Erla, founder of GE Designs, wrapped in one of her quilts

Learn from Gudrun Erla, the quilter who invented Stripology

Founder of GE Designs. Quilt designer and teacher.

Her patterns and tools make quilting faster and easier. She teaches them herself, in free video lessons and weekly live shows.
She started quilting at 23 in Iceland, opened Iceland's first online quilt shop, and brought her patterns to Minnesota in 2003.
Pick a pattern, follow along with Gudrun, and finish a quilt you're proud of.

Read our story

Hundreds of patterns
More than 20 books
Taught across the US and Europe

Hear it from fellow quilters

4.9 out of 5 5,143 reviews94% gave five stars

I haven’t made it yet. Was wondering if there’s a video tutorial on this? Thanks!

RenaVerified buyer
Grab N' Go Tote Pattern
I hesitated so long on joining, and now I regret not joining sooner! Just received my first shipment, and all I can say is I am blown away. The accompanying info (fabric details, pairings, quilt samples) is such a thoughtful addition too!

MaryVerified buyer
Goody's Color Club
I just joined and so far, so good. I love the widebacks because they are so versatile and make everything GEasy! Another win for GEQuiltdesigns.

CarolynVerified buyer
Goody's Wideback Club
I like the fact the book is spiral bound. Well written and look forward to learning more about my rulers.

CindyVerified buyer
Master Your Stripology Rulers
I ordered this half yard bundle to try your pairings on to my satisfaction. I love it. The fabric choices are so much better than I imagined. I'll definitely be ordering again !!!

AVerified buyer
One Layer Away Half Yard Bundle
Love the colors and the material is good quality. Now I have to figure out what pattern I’ll use to make a quilt.

Verified buyer
Gardening Girl Fat Quarter Bundle
Fabric is pretty and goes nicely with the other coordinating fabrics. To my eye, the green is closer to a lime color rather than olive.

SuanneVerified buyer
Blooming Bouquet Watercolor Floral Toss Olive
Items were delivered promptly. I received regular updates tracking my orders. Ordering online is easy All in all - a pleasant experience

Verified buyer
GE Designs
I appreciate the ease in online ordering, fast shipping, and always willing to answer all questions.

LaurieVerified buyer
GE Designs
Love the theme of the book and can't decide which pattern to make first. Very enjoyable to read

KarenVerified buyer
GE Designs
The last two books I bought were a gift for a dear friend.. I have known Gudrun for years and love her product and use it and her fabtick 💞💞

Verified buyer
GE Designs
My Once upon a strip book arrived sooner than expected and I read through it right away! I am not sure which one to make first, I am working from the Panel mash up book right now! The GE quilt designs are clear and consist . Thank you Johanne

JohanneVerified buyer
GE Designs

Why Quilters Love GE Designs

Stripology Ruler

Our Stripology rulers make cutting faster, easier and more accurate.

Tools For Success

We provide and create tools, fabrics, books and patterns designed to set you up for quilting success.

Support from the Expert

Learn from Gudrun, the designer and inventor of the Stripology rulers. Watch her tutorials and videos - expert guidance at your fingertips.

Excellent Customer Service

Our team is here to help with quick answers and expert guidance whenever you need it.

Fast Shipping

Quilters don't like to wait, and neither do we! Orders ship quickly so you can start creating sooner.

A Quilting Family

More than a shop, we’re a quilting family. From our Facebook Crew to retreat friends, you’ll find encouragement and inspiration from a community that always has your back.