GE Designs: Quilting Fabric, Stripology Rulers, Quilt Patterns and Video Classes

Find your next quilt in our books

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The finished Victory quilt in Nordic Summer fabric

Build your own Victory kit for the Quilt Along and save 10%

Five video lessons with Gudrun, yours to keep in the Victory class. Finishes at 53 x 73 inches.

Class or pattern
Stripology rulers
Organization
Your choice of fabric

Build your kit

The home of Stripology

Rulers with cutting slits built in. Line up once, then cut strip after strip, faster and more accurately. See how it works

Shop Stripology

Gudrun Erla, founder of GE Designs, wrapped in one of her quilts

Learn from Gudrun Erla, the quilter who invented Stripology

Founder of GE Designs. Quilt designer and teacher.

Her patterns and tools make quilting faster and easier. She teaches them herself, in free video lessons and weekly live shows.
She started quilting at 23 in Iceland, opened Iceland's first online quilt shop, and brought her patterns to Minnesota in 2003.
Pick a pattern, follow along with Gudrun, and finish a quilt you're proud of.

Read our story

Hundreds of patterns
More than 20 books
Taught across the US and Europe

Hear it from fellow quilters

4.9 out of 5 5,286 reviews94% gave five stars

Great book! I like everything about it will keep it out so visitors can browse it

KathyVerified buyer
Christmas in Europe
I have not been able to use it yet. I bought it mostly for my guild’s workshops and yearly retreat. But look forward to not damaging table tops with steam

JaniceVerified buyer
GEasy Wool Pressing Mat - Small
This Book is absolutely amazing. Very user friendly on all quilts with the information and how too format. The story book adventures of then and now are so perfect for each quilt. Thank you Gudrun and Terry for sharing your visions and talent with us.

MargaretVerified buyer
Once Upon a Strip
Appears to be high quality material. This will be a future project. Great seller! Definitely will do business with them again.

VirginiaVerified buyer
Emerald Hollow Half Yard Bundle
I started using my wool pressing mat as soon as I received it. I love the versatility of being able to set it up wherever it’s convenient for me. It’s the perfect companion for piecing quilt blocks or other small projects.

Verified buyer
GEasy Wool Pressing Mat - Large
I loved the Heima fabric. I've purchased quite a few pieces and not only enjoyed the quality but found the colors and designs beautiful.

SharonVerified buyer
Heima Glacier Ice
Wonderful Scandinavian themed fabric. Excellent quality. I have completed one project and have plenty to do more with in this bundle.

SherrieVerified buyer
Scandinavian Christmas Half Yard Bundle
I love that this can sit right next to my sewing machine so I can press my piecing as I sew. I don’t worry about my cutting mat underneath with the silicon mat.

JeriVerified buyer
GEasy Wool Pressing Mat - Small
Really haven’t had a chance to do this, other than reading the instructions, looks like a fun project!

VirginiaVerified buyer
Quilt-As-You-Go Batting Kit - Take It Easy Runner
When shopping at GE Designs, I have had the best experience as to shipping and an easy to look through their Website. Their customer service support is outstanding, they go above and beyond. Thank you

PennieVerified buyer
GE Designs
I am always amazed how fast I get what I ordered. Thank you, thank you also for the wonderful support

PennieVerified buyer
GE Designs
its great, you do a good job! Too good, I always want to browse and find it is hard to NOT buy!

DottieVerified buyer
GE Designs

Why Quilters Love GE Designs

Stripology Ruler

Our Stripology rulers make cutting faster, easier and more accurate.

Tools For Success

We provide and create tools, fabrics, books and patterns designed to set you up for quilting success.

Support from the Expert

Learn from Gudrun, the designer and inventor of the Stripology rulers. Watch her tutorials and videos - expert guidance at your fingertips.

Excellent Customer Service

Our team is here to help with quick answers and expert guidance whenever you need it.

Fast Shipping

Quilters don't like to wait, and neither do we! Orders ship quickly so you can start creating sooner.

A Quilting Family

More than a shop, we’re a quilting family. From our Facebook Crew to retreat friends, you’ll find encouragement and inspiration from a community that always has your back.